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GSUSA Launches ‘ToGetHerThere’, the Largest Advocacy and Fundraising Campaign Dedicated to Girls’ Leadership

Girl Scouts of the USA has launched ToGetHerThere, the largest, boldest advocacy and fundraising cause dedicated to girls’ leadership in the nation’s history. The multi-year effort will seek to create balanced leadership - the equal representation of women in leadership positions in all sectors and levels of society - within one generation.

“It is abundantly clear that our girls have a vision of their leadership potential that is incompatible with what we know they can achieve,” says Anna Maria Chávez, CEO of Girl Scouts of the USA. “The ToGetHerThere campaign is the launch of a cause to impact our girls now, so that we can inspire them to achieve leadership roles in all aspects of society.”

The ToGetHerThere cause formally begins the work of breaking down the barriers that are keeping girls from reaching their potential as leaders. The cause will seek to motivate all adult members of society – individuals, corporations, governments, and like-minded organizations – to do their part to support girls. Further, the cause will place this issue front and center on the national agenda. Adults who want to support the cause can visit ToGetHerThere for tools on how to be a part of this important movement.

A crucial reason for girls’ distorted outlook on leadership may have something to do with what they see as environments that are unsupportive of women leaders. The ToGetHerThere study noted that 81 percent of girls believe the workplace could do a better job of meeting the needs of female employees, and the majority of girls also believe family responsibilities weigh women down more than men as they attempt to advance in their careers.

"Our ToGetHerThere study found that while most girls are positive that they want to lead, a startling 59 percent of them say that it is easier to be a follower than to stand out as leader," says Connie Lindsey, National President, Girl Scouts of the USA. "And as our own research from Girl Scout Research Institute demonstrates, negative influences such as stress, fear of speaking in front of others, appearing bossy, and peer pressure may cause girls to simply disengage from assuming leadership roles. We need to change that, and ToGetHerThere is a bold step in the right direction."


There are so many ways for you to participate. Your involvement can be as easy as learning more about girl's issues or as profound as connecting a group of girls to your company for mentorship. In each way, you're creating a supportive environment that encourages successful futures for girls.

Speak Up

Get informed on the pressing issues facing girls today and speak up on behalf of girls today. Take the pledge to help girls reach their full potential. Support STEM careers for girls. Work to prevent cyberbulling and aggression. Promote healthy body images of women and girls. All these actions help get her there.


By investing time, funds, or resources to the cause for girls' leadership, you're investing in the future.ToGetHerThere is taking bold steps to rally the nation around a single cause: create gender-balanced leadership in one generation. But we need your help.


We Need YOU!

We need your participation, so that the girl in your life gains confidence from your mentorship and support.

We need your voice, to inform and inspire your friends and colleagues, and to advocate on behalf of girls nationwide.

And we need your investment, so that we can raise awareness, raise expectations, and raise money for this generation of girls, who are checking their ambition at the door.